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Grants to Michigan For-Profits and Nonprofits in Eligible Locations for Business Development Efforts

Match on Main Grant


GrantWatch ID#

Funding Source
City of Coldwater
Michigan Economic Development Corporation (MEDC)
Array ( )

Geographic Focus
USA: Michigan: Coldwater

Important Dates
Deadline: 02/12/24 Save

Grant Description
Grants of up to $25,000 to Michigan nonprofit and for-profit organizations in eligible locations to promote economic development. Funding is intended to support building upgrades, technical assistance, marketing, technology, the activation of outdoor space, and other projects. The goal of the grant program is to support new or expanding place-based businesses in Coldwater.

Match on Main strives to:

  • Support the creation and growth of place-based businesses located in select or master Michigan Main Street districts or essentials or certified Redevelopment Ready Communities® across the state
  • Provide access to capital for place-based businesses, create and retain jobs, leverage private investment, and activate vacant or underutilized space
  • Provide eligible communities with a business recruitment and retention tool as they work to grow and support their local entrepreneurial ecosystem.

Coldwater’s local criteria will evaluate projects based on:

  • Whether the business type was identified by the community as a priority, according to the 2022 Pulse Poll: retailers, restaurants, and experience-based businesses. 
  • How impactful the project is in diversifying the business and/or experience mix of the district
  • The extent to which businesses are actively involved in downtown projects and programs.

For information about eligible expenses see


Additional Eligibility Criteria
To be eligible, businesses and nonprofits must sell goods or services face-to-face and have a physical location within the downtown of Coldwater.

Businesses must meet all of the following eligibility requirements:
• The business is located within the boundaries of the community the applicant serves
• The business is located within a traditional downtown, historic neighborhood commercial corridor, or area planned and zoned for concentrated commercial development that contributes to a dense mixed-use area with multi-story elements
• The business sells products and/or services face to face AND has a physical location within a traditional downtown, historic neighborhood commercial corridor, or area planned and zoned for concentrated commercial development (Ex. The business has a storefront location downtown)
• The business will have or intends to have, control over the site for which they are applying before Match on Main application. Please note: changes in the proposed business location after grant selection may result in the grant being forfeited.
• The business may be operating as a for-profit or non-profit
• The business is headquartered in Michigan.

Ineligible businesses:
Franchises (including independent contractor agreements), businesses located in strip malls (unless located in an area zoned and approved for future concentrated mixed-use development), “big box” retailers, businesses whose primary sales come from marijuana, CBD, or tobacco, and/or any other businesses deemed ineligible by the MEDC. In addition, the business must not have previously received or been approved to receive support from the MEDC Match on Main Grant Program

Expenses that are not eligible include exterior improvements that could be considered as general maintenance, repairs, landscaping, or other non-place-based outdoor activation, employee wages, salaries or benefits, rent, mortgage, land contract or building or land lease payments, utilities, leases for equipment, vehicle leases, vehicle payments, taxes, interest or insurance, professional fees, federal, state, or local application, licensing, permit or similar fees, bank or other lender financing, interest, inspection fees or costs, credit card processing fees, property acquisition, projects on residential property, or any other capital expenditure (including soft costs) deemed ineligible at sole discretion of the MEDC.

Pre-Application Information
Applications are accepted through Monday, February 12, 2024.

To receive feedback on an application draft or to ask program questions, please contact Audrey Tappenden by January 31; assistance cannot be guaranteed past this point.

A minimum 10% match is required.

Only eligible expenses incurred after the date the application is submitted may be considered for reimbursement under the Match on Main program. Any expense incurred before the award announcement and an executed grant agreement is incurred at the sole risk of the Business.

Number of Grants
Coldwater Main Street will administer a local application process and select up to two projects for MEDC’s consideration.

Estimated Size of Grant
Up to $25,000

Contact Information
Submit applications to

Direct questions to Audrey Tappenden at the email address above or call 517-279-6913.

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